GSD&M to Unveil Steel Alliance Advertising

AUSTIN, TEXAS–GSD&M here is introducing its first creative work for the Pittsburgh-based Steel Alliance at a press conference in New York this week. Sources said ‘Feel the strength’ is the tagline in national print and TV ads touting ‘the new steel.’ The ads also contain the address for the organization’s new Web site, A representative for the Steel Alliance said the TV portion of the campaign includes a 30-second spot and four 15-second executions. The group has committed $100 million to advertising over the next five years. Also last week, GSD&M was notified that a TV spot it produced for Rock The Vote is on a Clio Awards shortlist.

United Airlines Renews Brierley Contract

DALLAS–United Airlines has renewed its $30 million contract with Brierley & Partners to serve as direct marketing agency of record. The Dallas shop will continue creating all global communications for the Mileage Plus frequent flyer service and other customer retention programs, including Silver Wings Plus for passengers over age 55. Brierley has worked with United since 1989.

Papa John’s Targets Pizza Hut in New Campaign

ATLANTA–Papa John’s, the nation’s No. 4 pizza chain, takes swipes at rival Pizza Hut in its first network television campaign breaking today. Backed by a $5 million media budget, the spots were created by Fricks/Firestone here, newly dubbed to reflect the partnership status of creative director Elliot Firestone. Syl Sosnowski, Papa John’s vice president of marketing, said the chain will continue to use both Fricks/Firestone and lead agency The Richards Group, Dallas. Richards, which created one TV spot that ran in April, is currently producing radio and print work.

Miller Lite Embarks on Texas-Only Foray

DALLAS–Texas is the target of the latest executions in the ‘Miller Time’ campaign for Miller Lite. Advertising for the Lone Star effort was created by Square One in Dallas and overseen by the client’s lead Lite agency, Fallon McElligott in Minneapolis. The two spots, framed by the Miller Time logo developed by Fallon, are expected to break later this month in Texas only. Square One earlier this year produced the first television work in years for Milwaukee’s Best from Miller, and is also the brewery’s creative agency for Miller High Life.

La. Bill Promotes Toned-Down Lawyers on TV

BATON ROUGE, LA.–Louisiana lawyers would have to be more truthful in television commercials under a bill passed by a state Senate committee last week. Senate Bill 1242 is designed to restore the public’s confidence in the legal profession and is intended to stop much of the hawking that now appears on television spots by attorneys, according to Sen. Louis Lambert, D-Prairieville, La.

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