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Shipboard Shootout for Celebrity Cruises





ATLANTA–Tomorrow Celebrity Cruises will hear final presentations from Harris Drury Cohen, Fort Lauderdale, Fla., and Loeffler Ketchum Mountjoy, Charlotte, N.C. The two agencies will vie for the $15 million account on board the cruise line’s new ship, Galaxy, which will be docked in Los Angeles. ‘We’re going to do it right on the ship,’ said Arthur Sbarsky, senior vice president of marketing for the Miami-based Celebrity. During presentations in mid-April, HDC’s and Loeffler’s creative efforts set the pair apart from the other three finalists–BBDO South and Austin Kelley Advertising, both Atlanta, and incumbent Korey, Kay & Partners, New York–according to Sbarsky.