Shipboard Shootout for Celebrity Cruises
ATLANTA–Tomorrow Celebrity Cruises will hear final presentations from Harris Drury Cohen, Fort Lauderdale, Fla., and Loeffler Ketchum Mountjoy, Charlotte, N.C. The two agencies will vie for the $15 million account on board the cruise line’s new ship, Galaxy, which will be docked in Los Angeles. ‘We’re going to do it right on the ship,’ said Arthur Sbarsky, senior vice president of marketing for the Miami-based Celebrity. During presentations in mid-April, HDC’s and Loeffler’s creative efforts set the pair apart from the other three finalists–BBDO South and Austin Kelley Advertising, both Atlanta, and incumbent Korey, Kay & Partners, New York–according to Sbarsky. A decision is expected this week.
Another Delay for D.C. Lottery Review?
ATLANTA–Although three months ago a (Washington) D.C. Lottery official expressed the desire to select an ad agency ‘as soon as we can’ (Adweek, Feb. 17), the process may again be stalled. The lottery’s executive director, Frederick King Jr., resigned unexpectedly last week, according to published reports. Several agencies that submitted proposals, which were due in mid-March, had not yet been contacted by the lottery as of last week. ‘Everybody is just wondering how (the resignation is) going to affect this (review),’ one ad agency executive said. The $1-3 million advertising account is currently handled in-house; TV and radio are farmed out to local stations. Lottery officials could not be reached.
Price/McNabb Tops Third District Addys
ATLANTA–Competing with agencies throughout Virginia and the Carolinas, Price/McNabb in Charlotte, N.C., led the way at the American Advertising Federation’s Third District competition with Best of Show Broadcast and seven Addys. Best of Show Print went to Lesnik Himmelsbach Wilson Hearl & Hirsch, Myrtle Beach, S.C., which, like Howard, Merrell & Partners of Raleigh, N.C., took home four Addys.
Orange Bowl Taps Miami’s G&L Group
ATLANTA–The Orange Bowl Committee in Miami named hometown shop G&L Group agency of record for the 1997-98 Orange Bowl Festival following a review of undisclosed shops. FB&A Advertising, Miami, previously held the business. The budget was not revealed, although sources said ‘lots of barter and trade’ would be used to promote the event.
Adworks Dominates D.C. Addys
WASHINGTON, D.C.–Adworks captured the Best in Show and 11 Addys at the Addy competition here, winning the most awards the second year in a row. Arnold Advertising, McLean, Va., came in second with eight Addy awards. Other multiple winners included Stackig Advertising & Public Relations with three Addys and Bogart Szabo Design, The Stern Agency, Porter Novelli and The Photo Group, each with two Addys.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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