– Trio of Finalists Makes Atlanta Hawks’ Playoffs
ATLANTA–The Atlanta Hawks have made a cut to three agencies in its search for a creative shop, said Ken Bowes, president of Wanamaker here, the consultancy conducting the review. Bowes identified the agencies as BaylessCronin, Sawyer Riley Compton and T.G. Madison, all in Atlanta. Pitches will take place over two days in early June, with a decision by June 15. The NBA team’s $2 million account has been handled in-house.
– BellSouth’s ‘Rollover Minutes’ to Alter Telescape
ATLANTA–WestWayne today breaks the largest campaign to date for BellSouth Wireless services, introducing the telecom’s “Rollover Minutes” strategy, allowing consumers to bank unused time on a month-to-month basis. While wireless providers in Europe offer rollover minutes, no U.S. company has made it available for more than a trial period. Print, outdoor and broadcast are used. Both agency and client are based in Atlanta.
– Wenner Media’s Account Is Shaky at GSD&M
DALLAS–Wenner Media’s $5-10 million account may be in jeopardy at GSD&M. The New York publisher of Rolling Stone, US Weekly and Men’s Journal has been contacting other shops to handle projects, sources said. Kent Brownridge, general manager of Wenner Media, denied that an agency switch was under consideration. GSD&M in Austin, Texas, won the account last July.
– Temerlin Resigns Its Last Penney Brand
DALLAS–Temerlin McClain has resigned the account of private label St. John’s Bay, severing its remaining tie to former client J. C. Penney. In Irving, Texas, agency chief executive officer Dennis McClain said the retailer had plans to significantly diminish the size of the account. Penney of Plano, Texas, reassigned the bulk of its $200 million account this spring to DDB Chicago.
– Baltimore Zoo Selects The Campbell Group
ATLANTA–The Baltimore Zoo has assigned its pro bono account to The Campbell Group. The Baltimore shop is the zoo’s first since W.B. Doner reduced its local presence. Outdoor, TV and radio, breaking this week, make an educational push. Tags include “It’s real at the Baltimore Zoo” and “Slow down and smell the warthogs.”
– Fallon Drops McElligott From Its Name
CHICAGO–Fallon McElligott has dropped the reference to co-founder Tom McElligott and will now be known as Fallon. Individual offices in the Publicis-owned network will be identified as Fallon, along with the name of the city in which they are located. Similarly, subsidiary Duffy Design & Interactive will be known simply as Duffy.
– Forms Creative Boutique
ATLANTA– has opened a project boutique for its Pix’L Creative division. The walk-in service environment has staffed graphic design stations, television and audio studios, digital editing and animation suites, and CD-ROM production facilities. Clients will be able to work closely with the unit’s staff at the Fort Lauderdale, Fla., facility.