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Disney Interactive Boots Up Search LOS ANGELES--Disney Interactive has contacted undisclosed agencies about an estimated $5 million assignment to launch a Tarzan CD-ROM. The review is being headed by Russell Kalban, director of marketing services at the Burbank, Calif.-based unit of Walt Disney Co. The client did not return calls. GMO Breaks Citra Work SAN FRANCISCO--Goldberg Moser O'Neill, San Francisco, breaks a new campaign for Coca-Cola's Citra brand this week, again using the tag, "No thirst is safe." A 30-second TV spot, shot in black-and-white, features a 1930s-style "thirst gangster" called "Cotton Mouth" who is ambushed by a can of Citra waiting in his car. FCB Touts L.A. Cellular Name Change in Ads LOS ANGELES--Foote, Cone & Belding, San Francisco, last week broke a new campaign in the Los Angeles area announcing L.A. Cellular's name change to AT&T Wireless Services. The TV spots show L.A. Cellular stores converting to AT&T Wireless facilities as a salesman explains customers will still get the same service. Radio and print ads support the TV work. Goodby Launches 3dfx Campaign LOS ANGELES--Goodby, Silverstein & Partners next week launches its first campaign for 3dfx, a maker of 3D applications technology. The national effort will be targeted primarily toward males aged 18 to 34. The campaign will be supported with a budget of $10 million. Reviews Roundup ... DreamWorks Mulls Shops J. Walter Thompson, San Francisco, has won two separate reviews for Pacific Gas & Electric. The agency was named the brand agency in a review conducted by Lee Anne Morgan & Partners, New York, on behalf of the San Francisco client. Separately, JWT was named media agency of record in a review conducted by Morgan Anderson Consulting, also New York. Billings are estimated to be $10-15 million. ... DreamWorks Pictures, Universal City, Calif., is still reviewing its media buying options between roster agencies Focus Media, Los Angeles, and GSD&M, Austin, Texas. "Absolutely no decision has been made yet," said DreamWorks representative Amy Gruberg, adding that it will likely take another month. ... Del Taco, the Laguna Hills, Calif.-based regional fast-food restaurant chain, has put its estimated $5 million account into review. Incumbent Italia/Gal, Los Angeles, has been invited to defend. Longtime Grey Media Director Rifkin Dies LOS ANGELES--Sue Rifkin, senior vice president and media director of Grey Advertising's Los Angeles office, died last Tuesday after a long battle with cancer. Rifkin was 53, and had been with Grey for over 31 years. For the Record Norwest Corp. acquired Wells Fargo & Co., not vice versa [Adweek, Feb. 15].

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