– BuyandHold Selects DiMassimo, Weiss Stagliano
NEW YORK–Investment Web site has awarded its ad business to two New York shops: DiMassimo Brand Advertising and Weiss Stagliano Partners. DiMassimo will handle consumer advertising, direct, interactive and media duties. Weiss Stagliano will handle business-to-business and corporate duties. Total billings are estimated at $15-20 million. The assignments came after a review that was narrowed to DiMassimo, Weiss Stagliano and Margeotes/Fertitta + Partners, also New York, sources said. The process was managed by consultancy Richard Roth Associates in Chappaqua, N.Y., and steered by Denise Benou Stires, chief marketing officer at the New York company. “Both agencies understood that at its core, BuyandHold is an extraordinary manifestation of common sense,” said Benou Stires, who cited DiMassimo’s work for and Weiss Stagliano’s for Guinness.
– Coke Executives to Meet With dRush Officials
NEW YORK–Executives from Coca-Cola arrive this week to brief officials at dRush on a new project assignment “for the July brand campaign and beyond,” sources said. The assignment, yet to be finalized, will include three TV spots and about four radio spots, sources said. In 1998, the agency, then known as Rush Communications, before Deutsch bought it last year, produced three Coke TV spots, one featuring rapper LL Cool J.
– KPMG Review: Bates in; Lowe Exits
NEW YORK–Bates USA, here, has emerged as a third contender in KPMG’s review of its estimated $25 million global account, sources said. The others are J. Walter Thompson and BBDO Worldwide, both New York, sources said. Incumbent Lowe Lintas & Partners, meanwhile, has opted not to defend. “Given the client’s own acknowledgement of the success of our advertising for its company, we stand by our work,” said Lee Garfinkel, chairman and chief creative officer at Lowe, here.
– It’s Official: Ian Rowden Out at Coke
NEW YORK–Ian Rowden, a senior Coca-Cola ad executive, is no longer employed by the Atlanta-based soft-drink giant, effective May 12, a Coke representative confirmed. Rowden was vice president of Coke’s marketing division, consumer communications, and had been expected to head up advertising for brands Coke and Sprite, sources said. The company had first characterized his exit three weeks ago as a “personal leave of absence” [Adweek, May 1]. A Coke representative said the company could not comment on personnel matters, but said a search was on for someone to handle brands Coke and Sprite.
– 4A’s Kamp in Line for Law-Firm Post
WASHINGTON, D.C.–John Kamp, a senior vice president at the American Association of Advertising Agencies, here, is in negotiations for a job at the law firm Wiley, Rein & Fielding, also in Washington, D.C., sources said. Kamp, a former staffer at the Federal Communications Commission, would handle Internet and privacy law at the firm, which specializes in communications law. Richard Wiley, the firm’s senior partner, is a former chairman of the FCC.