Houston’s Time Runs Out on Fidelity
Houston Herstek chairman Doug Houston, who said the client told him the move was made to consolidate the bulk of its advertising at a single shop. Jack Connors, chief executive officer of Hill, Holliday, would say only that ‘Fidelity is an important part of our business’ and referred questions to Fidelity, where executives did not return phone calls by press time. The move capped off a cataclysmic month-long tailspin which has seen more than $100 million in billings erased from Houston Herstek’s ledger sheet. Other accounts to recently drop the shop are NEC Computer Systems ($50 million) and the Massachusetts Office of Travel & Tourism ($4-10 million). Houston said he wasn’t certain how deep cuts would be to his 100-person staff. Remaining accounts at the agency with estimated billings of $170 million last year include Converse, Honeywell, Champion International Paper and the Massachusetts Department of Public Health.
Rivers Doyle Buys Fern/Hanaway
BOSTON–Rivers Doyle Walsh & Co. in Providence, R.I., has inked a deal to acquire Fern/Hanaway, Monti & Partners of Warwick, R.I. Terms of the deal were not disclosed. Fern/Hanaway will operate as a unit of holding company RDW Group. Sanford Fern will retain the title of president, reporting to RDW Group president Michael Doyle. Fern/Hanaway’s 26 employees will move into Rivers’ space in July. Rivers bought the Dubois Patch agency in Worcester, Mass., last year. Combined ad billings for the three entities is more than $36 million; overall employment is 65, Doyle said.
EnergyVision Taps Clarke Goward
BOSTON–EnergyVision in Burlington, Mass., has tapped Clarke Goward in Boston to handle its ad account following a review of undisclosed agencies. EnergyVision is a joint venture between Boston Edison Co., which Clarke Goward already handles, and The Williams Co., a natural gas provider in Tulsa, Okla. Clarke Goward will create a print-based campaign targeting the business sector; that effort will break in the fall.
Billings were estimated in the low seven-figure range.
Hill, Holliday Promotes Sheehan, Mambro
BOSTON–Joining the rank of executive vice presidents at Hill, Holliday, Connors, Cosmopulos are creative directors Mike Sheehan and Jamie Mambro. Their promotions from senior vice president were announced during the agency’s recent 29th anniversary celebration. Creative director Ernie Schenck is also an executive vice president. All three report to Hill, Holliday president and chief creative officer Fred Bertino.
Executive Change at O’Keefe
ATLANTA–Kelly O’Keefe, founder of Cadmus/O’Keefe in Richmond, Va., has been named group president with oversight of Cadmus/O’Keefe, Cadmus Direct, Cadmus Interactive, Cadmus Publishing and 3Score.
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