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“Fidelity Debuts Campaign, Sans Lynch
BOSTON-Fidelity Investments this week breaks a nationwide multimedia campaign without financial guru Peter Lynch, who has appeared in most of the recent spots for the Boston-based mutual fund giant. The new push, which uses the tagline, “Every second counts,” focuses on the benefits of the client’s online investing and InstantBroker wireless services. The ads were crafted by lead agency Hill, Holliday, Connors, Cosmopulos, Boston, in conjunction with Fidelity’s in-house team. A Hill, Holliday official promised that Lynch will return in future campaigns.

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