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“Hasbro Denies Review Rumblings
BOSTON-A Hasbro representative last week strongly refuted persistent speculation that the Pawtucket, R.I.-based toy maker is gearing up to make changes to its agency roster. “There is no business up for review,” said Wayne Charness. “We are not looking at our internal roster” with an eye toward making a change, he said. The company spends more than $200 million per year on global marketing through a virtual army of agencies, including creative shops Griffin Bacal-a unit of Omnicom Group-Grey Advertising and Jordan McGrath Case & Partners/Euro RSCG, all in New York.
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