Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“GMO Lands Bam!’s Micron Account
LOS ANGELES-Personal computer manufacturer Micron Electronics of Nampa, Idaho, has awarded its estimated $50 million global advertising account to Goldberg Moser O’Neill in San Francisco without a review. Officials with incumbent Bam! in Austin, Texas, could not be reached for comment. Per published reports, Bam! resigned the account last week after the departure of key marketing executives. The account win comes just weeks after GMO resigned the $70 million Dell Computer home and small business retail business, ending an 11-year relationship.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in