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BEN HOGAN SELECTS HILL, HOLLIDAY
BOSTON-Spalding Sports Worldwide, Chicopee, Mass., has tapped Hill, Holliday, Connors, Cosmopulos to handle advertising for its Ben Hogan brand of golf equipment, said marketing director Rick Watson. The Boston shop is also agency of record for Spalding’s Top-Flite brand. Greenberg Seronick O’Leary & Partners in Boston handles advertising for Etonic, Spalding’s other golf-related brand. Separately, Susanne Connors has been advanced to account supervisor on Top-Flite. In announcing the promotion, senior vice president Fred Criniti noted that Connors has done a “killer job” managing the Top-Flite golf ball business for the past two years.