FOOT LOCKER REVIEW SLOWED
NEW YORK-Foot Locker’s search for a new agency to handle its estimated $40 million ad account has been delayed, according to sources. The New York-based client is considering hiring an experienced marketing and advertising professional to replace Jack Aneser, who had been spearheading the review until recently, sources said. The client has conducted meetings with Arnold Communications in Boston and Deutsch, Merkley Newman Harty, Cliff Freeman and Partners and Kirshenbaum Bond & Partners, all in New York, according to sources.
MCKINNEY SCOOPS BEN & JERRY’S
WASHINGTON, D.C.-Ben & Jerry’s Homemade in South Burlington, Vt., has dished out its in-house ad account to McKinney & Silver of Raleigh, N.C., without a review. The client spent less than $1 million on advertising in 1996, according to Competitive Media Reporting. In the first seven months of 1997, however, the company has already spent $2 million, primarily in print ads. B&J’s has not yet done any television commercials, although the client said it is looking into that possibility.
REEBOK TAPS COKE EXEC FOR AD POST
BOSTON-Former Coca-Cola executive John Wardley has been named director of worldwide advertising at Reebok International in Stoughton, Mass. He will report to Brenda Goodell, vice president of global communications, according to Reebok representative Dave Fogelson. Wardley was most recently senior advertising director at Coca-Cola for the past 10 years. Heater Advertising in Boston is Reebok’s lead creative agency.
INVESCO LOOKS TO RICHARDS
BOSTON-The Richards Group in Dallas has emerged as the favorite to win Invesco Funds Group’s estimated $5-7 million advertising account, sources said last week. Client and agency executives either could not be reached or declined comment. The shop could be awarded the business as soon as this week, following a final presentation to the Denver-based client, sources said. The Boston Group here is the incumbent.
PANEL TO WEIGH AGENCY SURVIVAL
BOSTON-The Suffolk University Sawyer School of Management, in conjunction with the Advertising Club of Greater Boston, hosts a panel discussion this Tuesday titled “Will the advertising agency survive beyond the year 2000?” Held at the Boston Harbor Hotel at 11:30 a.m., the panel will include David Kenny, chief executive officer of Bronner Slosberg Humphrey; Bruce Nelson, director of strategy for McCann-Erickson Worldwide; and Rosemarie Ryan, president of Kirshenbaum Bond & Partners.
FOR THE RECORD
Daily circulation of The Hartford Courant was incorrectly reported [Adweek, Sept. 15]. Total Monday through Saturday circulation, as of March 31, was 217,759. The number cited, 303,191, is Sunday circulation.
POLAROID TO LAUNCH CAMERA SANS PROMOTION
BOSTON-Polaroid Corp. in Cambridge, Mass., has no plans to advertise its newly launched PhotoMAX digital camera, a company representative said last week. The instant photography giant’s consumer ad account is with Goodby, Silverstein & Partners. The San Francisco shop also works for Hewlett-Packard, which markets a similar product called Photo Stop.
HOSPITAL GROUP BREAKS SPOT
BOSTON-A year after the merger of Beth Israel and New England Deaconess hospitals, umbrella organization CareGroup has aired its first brand work, which promises, “We’re here for you.” The Boston-based client is putting $1 million behind a fall ad push, which includes the commercial, print ads and direct mail executions created by Haggman in Manchester, Mass.
BUSINESS BOOK HIRES NORTH SHORE FIRM
BOSTON-Forbes ASAP tapped Marblehead, Mass.-based Promosis to create a new media promotion targeting advertising professionals. The supplement to Forbes is published six times a year.
FOOT LOCKER REVIEW SLOWED