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“Agencies Bid for Merc Account
CHICAGO-The Chicago Mercantile Exchange is talking to agencies about its account, currently at Lois USA, Chicago. “We’re evaluating our overall advertising efforts to determine if they’re up to speed with the changing environment of our industry,” said Ellen Resnick, a Merc representative. Spending was estimated by sources at $3 million.
“Fogarty Klein Joins Hard Rock Hunt
CHICAGO-Fogarty Klein 312 here has emerged as a late addition vying for a $4-6 million image assignment for the Hard Rock Cafe.


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