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“Freeman Said to Be Weighing New Arnold Offer
BOSTON-Cliff Freeman and Partners is considering a new offer from Arnold Communications, owned by Snyder Communications in Bethesda, Md. “The ball is in Cliff’s court right now,” a source said of agency chairman Cliff Freeman. The two shops were close to reaching an agreement last month, but Freeman lost the $25 million Ameritech account, thereby affecting the terms of the deal [Adweek, March 29]. Neither Cliff Freeman nor Arnold chairman Ed Eskandarian could be reached for comment.
“McCann Snags Siebel Systems, H-P Spinoff
SAN FRANCISCO-McCann-Erickson’s New York and San Francisco offices are in final negotiations with Siebel Systems, San Mateo, Calif., for the client’s estimated $20-30 million global ad account, said sources. McCann, a latecomer to the review, bested finalists J. Walter Thompson, San Francisco, and Euro RSCG/DSW, Salt Lake City. Siebel chairman and CEO Thomas Siebel awarded McCann the business promptly after the shop’s presentation, said sources. Also last week, McCann was tapped for Hewlett-Packard’s $50 million task for a yet-to-be-named spinoff unit.
“Internet Ad Spending Nears $2 Bil. Mark
NEW YORK-Online ad revenues reached nearly $2 billion for the first time in 1998, according to the Ad Revenue Report by the Internet Advertising Bureau and PriceWaterhouseCoopers. The total, just over $1.9 billion, was up 112 percent over the previous year’s total of $907 million. Also a first: The figure surpassed revenues for outdoor advertising, which was $1.58 billion, according to the group.
“Burnett Out of IOC pitch
CHICAGO-Leo Burnett here has declined an invitation to compete for the International Olympic Committee’s $100-150 million account, sources said. Still in contention are Lowe & Partners/SMS, McCann-Erickson Worldwide and Young & Rubicam, all New York, TBWA/Chiat/Day, Playa del Rey, and possible others.
“Account Activity
Encyclopedia Britannica in Chicago is seeking an agency to draw people to its Web site. Sources estimated billings at $30 million … Sunkist Growers has invited 15 shops to submit proposals for the company’s $6 million ad business, said sources. Foote, Cone & Belding, Los Angeles, has handled the grower’s cooperative since 1907. FCB declined comment. Sunkist executives could not be reached … Grand Marnier, a unit of Diageo, is talking to shops about its $5 million account. AAR/Bob Wolf in New York is handling the pitch … Dreyfus is evaluating Holland Mark Martin Edmund and Ingalls, both Boston, and New York’s Berlin Cameron & Partners for its $5-10 million ad account, sources said. Consultant Richard Roth, who is overseeing the search, could not be reached. Dreyfus split with Grace & Rothschild, New York, a few weeks ago after hiring the shop last fall.