Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Delta’s Outdoor Ads Have Ups and Downs
ATLANTA–Atlantans have noticed frequent changes in Delta Air Lines’ outdoor advertising lately. New all-type boards touting the airline’s enhanced business class were going up around town several weeks ago. Those ads, developed by Delta’s new agency, Saatchi & Saatchi, New York, were quickly replaced with work previously developed by the carrier’s former shop, BBDO South here. Delta officials called the all-type effort a ‘test’ of the ads’ legibility, and said new Saatchi-created work with larger lettering will be back up ‘within days.’
Roadside Towing Service Taps Austin Kelley
ATLANTA–Miller Industries here, maker of towing and recovery vehicles, selected hometown agency Austin Kelley Advertising to market its newly formed network of nationwide towing services, dubbed RoadOne.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in