Ameritech Mulls $100 Million Decision

CHICAGO–Ameritech may make a decision on its $100 million consolidated account this week, having heard presentations from the five contenders last week, a company representative said. The finalists are Leo Burnett, Chicago; Campbell Mithun Esty, Minneapolis; and New York shops Ammirati Puris Lintas, BBDO and Lowe & Partners/SMS.

Playtex Taps DDB Needham

CHICAGO–The Playtex Apparel division of Sara Lee Corp. awarded its $15 million account to DDB Needham here after a review involving incumbent Grey Advertising, Gotham and Lowe & Partners/SMS, all New York.

Ayer Assigned Tire Project

CHICAGO–Bridgestone/Firestone Retail Operations in Rolling Meadows, Ill., gave N.W. Ayer & Partners here a ‘special strategic assignment.’ The assignment is unrelated to the corporate agency review being conducted by the client’s Nashville headquarters. The retail unit said it will continue to work with ad agency Chicago Creative Partnership and media buyer CPM, both in Chicago.

Burnett Gets Walgreen Cable Buying Account

CHICAGO–Walgreen Co., Deerfield, Ill., assigned national cable ad buying, a new account, to Leo Burnett here. The company may pick an agency this week for radio and spot TV buying, previously handled by CPM here. Walgreen now spends an estimated $30 million on broadcast media.

Kremers Joins Service Merchandise

CHICAGO–Service Merchandise in Nashville named Chuck Kremers its senior vice president of marketing and advertising. Kremers previously was senior vice president of marketing for Cotter & Co.’s True Value Hardware chain here. Service Merchandise earlier this month assigned an image campaign project to Leo Burnett here, which also handles True Value.

Doner Adds Health Products Business

DETROIT–Pharmacia & Upjohn assigned the Micatin antifungal and Pediacare cough/cold brands it acquired from McNeil Consumer Products Co. to W.B. Doner & Co., Southfield, Mich. McCann-Erickson, New York, previously had the Micatin business; Susan Spindler Advertising, Weston, Conn., had the Pediacare account.

Davidson Opens in Los Angeles

CHICAGO–Promotions agency Davidson Marketing here has launched an office in Los Angeles to service the Del Monte and Minute Maid accounts.

For The Record

The Martin Agency’s jeans client is Wrangler. Fallon McElligott in Minneapolis handles Lee Jeans (Adweek, June 9).

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