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Monteiro Leaves Team One Advertising





LOS ANGELES–Mark Monteiro, the second highest ranking creative director at Team One Advertising in El Segundo, Calif., has resigned from the agency to pursue other interests. For the next five months Monteiro will reunite with his former partner, Rick Carpenter at DDB Needham in Los Angeles, to freelance for him. Monteiro then plans to embark on an around-the-world trip and write a book. Team One co-chairman and chief executive officer Scott Gilbert said Monteiro will not be replaced. Three senior associate creative director teams will continue to oversee the agency accounts.





McCann Wins Four Effies; Chiat Takes Grand





LOS ANGELES–McCann-Erickson won more Effies than any West Coast shop at last week’s Effie Awards in New York. The agency’s San Francisco office won a gold for the California Milk Advisory Board campaign; a silver for the PG&E Comfort Home work; and a bronze for a San Jose Mercury News entry. The Los Angeles office picked up a silver for Cathay Pacific Airways work. TBWA Chiat/Day’s Venice Calif., office won the 1997 Grand Effie for Sony video game Playstation work. BBDO West in Los Angeles received two golds for Apple Computer work and another gold for a Pioneer Electronics entry.





Bozell Goes to Bat for Taco Bell





LOS ANGELES–In its final creative project for Taco Bell before turning over the reins to TBWA/Chiat Day, Bozell Worldwide has created two 30-second TV commercials for the Irvine, Calif.-based Mexican-style fast food chain. The spots from the Costa Mesa, Calif., agency promote Taco Bell’s tie-in with the upcoming Warner Bros. Batman & Robin release and include footage from the movie.





Houston Denies Reunion With Effler





BOSTON–Doug Houston and Don Effler, who built Houston Herstek Favat, have discussed joining forces again, sources said last week. One scenario is a merger of Houston Herstek here and Houston Helm & Co. of Los Angeles with Dentsu-owned Colby Effler in Los Angeles, sources said. ‘I can’t say anything about that,’ Effler said. Houston said he has not talked with Effler in a year.





Hal Riney & Partners Captures Kelly Award





LOS ANGELES–The Magazine Publishers of America awarded San Francisco’s Hal Riney & Partners the MPA Kelly Award May 27 for the shop’s magazine print work for General Motors Corp.’s EV1/Saturn electric car.





Kirshenbaum Exits Charles Schwab Review





NEW YORK–Kirshenbaum Bond & Partners here has withdrawn from the $10 million Charles Schwab electronic trading review. Blazing Paradigm in San Francisco and Mendelsohn/Zien of Los Angeles are said to be the finalists.





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