A Tocquigny Acquires Trio of New Accounts
DALLAS–Tocquigny Advertising and Design has acquired Moneystar Financial Services, Dazel Corp. and Greater Austin Chamber of Commerce as new business clients. Moneystar, a developer of financial software programs, recently received $20 million in venture capital to support its sales and marketing efforts. Tocquigny Advertising has created a direct mail campaign, collateral materials and a corporate brochure for Dazel, which specializes in information delivery systems. The agency and the three clients are located in Austin, Texas.
A Agency Chief Receives Art Directors Top Honor
DALLAS–Stan Richards, founder of The Richards Group here, was inducted into the Art Directors Hall of Fame last week at a black-tie dinner in New York, along with luminaries R.O. Blechman and Annie Leibovitz. The Art Directors Hall of Fame was established in 1971 to honor innovators in visual communications for lifetime achievement.
A Third Degree Advertising Wins Tech Center
DALLAS–Third Degree Advertising & Communications won a competitive review to gain agency of record status for the Oklahoma Technology Commercialization Center. The Oklahoma Technology Commercialization Center contracts with the Oklahoma Center for the Advancement of Science and Technology to attract high-tech businesses to the region. “This is a great win for our agency and we are very enthusiastic about becoming an extension of the OTCC marketing team,” said Roy Page, president and chief executive officer of the Bricktown, Okla., shop.
A Luce Gets Reins of BSMG Worldwide/Southwest
DALLAS–Ken Luce has been promoted to chief operating officer of BSMG Worldwide/Southwest. Luce, who joined BSMG in Dallas in 1996 as senior director, simultaneously becomes a partner in BSMG Worldwide. Since his initial hiring, BSMG has gained major new clients, including Suiza Foods, Personal Communications Industry Association, Motorola and United Distillers & Vintners/Southwest. The public relations company, a unit of True North Communications, handles clients in Texas, Oklahoma, Louisiana, New Mexico, Arkansas and Colorado.
A Sabre Touts Ad Opportunities on New Web Site
DALLAS–Sabre, the online travel reservations system owned by AMR in Fort Worth, Texas, on Monday unveils a new Web site called Virtually There. Working in tandem with the company’s regular reservations system, the venue offers personalized interactive itineraries for travelers, which includes targeted advertising at
A Sports Clothier Selects West Coast Shop
LOS ANGELES–Ground Zero is expected to be named the advertising agency this week for The Marina del Rey, Calif., shop competed against Amazon, San Francisco, and GSD&M, Austin, Texas, for the new assignment, estimated at $5-10 million.