Florida Keys Tourism Sticks With Tinsley
ATLANTA–As expected, Tinsley Advertising, Miami, for the fourth time has claimed the $4.3 million ad account of the Florida Keys and Key West. Tinsley triumphed over Miami’s TAG Advertising, which placed second, according to the client, and The Campbell Group and Dancing Bear Group, both Fort Lauderdale, Fla. The incumbent has won three mandatory reviews since first landing the account in 1986. This fall Tinsley will break new work using the ‘Come as You Are’ theme and promoting the Keys’ recent designation as a national marine sanctuary.
4 Hispanic Shops Emerge in Humana Search
ATLANTA–Managed care giant Humana late last month heard presentations from Miami’s Accentmarketing, del Rivero Messianu, IAC Advertising Group and another South Florida agency, along with Lopez Negrete Communications in Houston, sources said. Executives from the four shops either declined comment or denied being in the pitch. The five are reportedly pursuing Humana’s $1-2 million Hispanic account. The client had not selected an agency at press time.
Murdy Moves Up at Rawle-Murdy
ATLANTA–Bruce Murdy has been named president of Rawle-Murdy Associates, Charleston, S.C. David Rawle, founder of the firm, assumes the chairmanship. Murdy came to the shop in 1987 and became a partner in 1990.
Days Inn Reviews Creative Account
BOSTON–Day’s Inn of America in Parsippany, N.J., has placed the creative portion of its advertising account in review. The estimated $7 million account had been handled for two years by North Castle Partners of Stamford, Conn.
Rio Bravo Wants to Start With Radio
ATLANTA–Rio Bravo Cantina restaurant chain here is seeking an agency for its ad account, resigned by Chicago’s McConnaughy Stein Schmidt Brown last month. Owned by Applebee’s International in Overland Park, Kan., Rio Bravo will ask three to five finalists to submit at least three radio ads and other spec work using the current theme, ‘Unforgettable Mex,’ by early July, according to the agency questionnaire obtained by Adweek. Rio Bravo marketing director Cari Pirello was unavailable for comment last week. Sources estimated the account at $3-5 million.
For the Record
At the American Marketing Association Amy awards in Atlanta, The Morrison Agency earned the Best of Show designation for its work for The Lovable Co. . . Joe Alexander and Jamie Mahoney of The Martin Agency in Richmond, Va., won a Gold Pencil at The One Show for work they created for Mothers Against Drunk Driving (MADD).
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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