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North Castle Client, Days Inns, Reviews





BOSTON–Days Inns of America in Parsippany, N.J., has placed the creative portion of its advertising account in review. The estimated $7 million account had been handled for two years by North Castle Partners of Stamford, Conn. The review follows the proposed merger between Days Inn parent company, Hospitality Franchise Systems, and C.U.C. Grey Advertising of New York handles media buying duties, which are not part of the current review. An HFS representative said several agencies have been contacted and a final decision is expected soon.










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