North Castle Client, Days Inns, Reviews
BOSTON–Days Inns of America in Parsippany, N.J., has placed the creative portion of its advertising account in review. The estimated $7 million account had been handled for two years by North Castle Partners of Stamford, Conn. The review follows the proposed merger between Days Inn parent company, Hospitality Franchise Systems, and C.U.C. Grey Advertising of New York handles media buying duties, which are not part of the current review. An HFS representative said several agencies have been contacted and a final decision is expected soon. North Castle executives did not return calls by press time.
Houston, Cronin Win Gold Effies
BOSTON–Gold awards were given to Houston Herstek Favat and Cronin & Co. at the 1997 Effie awards show sponsored by the New York American Marketing Association. Houston Herstek won the equivalent of a first place prize for the Converse All Star 2000 campaign. Cronin’s gold Effie was for the Connecticut Department of Revenue Service. The grand Effie was awarded to TBWA Chiat/Day in Venice, Calif., for the campaign introducing Sony’s Playstation video game. In all, more than 125 awards were given out.
Harvard Clinic Names Three Finalists
BOSTON–Clarke Goward, McDougall Associates and Mullen survived the first cut of agencies in the review for Harvard Health Centers in Brookline, Mass., while Hill, Holliday, Connors, Cosmopulos and Houston Herstek Favat were eliminated. Harvard Health Centers is owned by Harvard Pilgrim Health Care, also in Brookline. There is no incumbent. A final decision is expected by July, according to a Harvard Pilgrim representative, who declined to discuss billings.
Best of Broadcasting Tickets on Sale
BOSTON–The Museum of Fine Arts will again be the setting for the annual Best of Broadcasting Awards presentation on June 17. In addition to honoring the creators of the region’s best radio and television commercials, the presentation will also salute content developers in the interactive medium. Entries in this year’s show, cosponsored by the New England Broadcasting Association and Adweek, were judged by creative directors from many of San Francisco’s leading agencies. To reserve tickets, call NEBA at (617) 426-3575.
Onward and Upward
BOSTON–George Galinsky has been promoted to director of business development at Mintz & Hoke in Avon, Conn., from new business manager . . . Carin Warner, former director of public relations at Mullen in Wenham, Mass., has launched an eponymous public relations and marketing practice in Manchester, Mass. Warner left Mullen about two years ago. Among the clients being handled by Warner Public Relations and Marketing is Epsilon in Burlington, Mass.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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