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Motel 6 Grabs Top Awareness Spot
DALLAS–Following a 13-year advertising campaign designed by The Richards Group, lodging chain Motel 6 said it has finally surpassed category leader Holiday Inn in advertising awareness in a study released last week. Conducted by D.K. Shifflet & Associates, the survey showed 58 percent of 852 consumers polled recognized Dallas-based Motel 6’s advertising. Holiday Inn followed closely with 56 percent and Best Western came in third with 42 percent. Motel 6 attributed the rise in awareness to a substantial increase in television advertising by its Dallas agency.
Fort Worth Zoo Begins Agency Search
DALLAS–The Fort Worth Zoo is looking for a new agency following the dissolution of a 10-year marketing relationship with Regian & Wilson/Grey Advertising.
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