Motel 6 Grabs Top Awareness Spot
DALLAS–Following a 13-year advertising campaign designed by The Richards Group, lodging chain Motel 6 said it has finally surpassed category leader Holiday Inn in advertising awareness in a study released last week. Conducted by D.K. Shifflet & Associates, the survey showed 58 percent of 852 consumers polled recognized Dallas-based Motel 6’s advertising. Holiday Inn followed closely with 56 percent and Best Western came in third with 42 percent. Motel 6 attributed the rise in awareness to a substantial increase in television advertising by its Dallas agency.
Fort Worth Zoo Begins Agency Search
DALLAS–The Fort Worth Zoo is looking for a new agency following the dissolution of a 10-year marketing relationship with Regian & Wilson/Grey Advertising. The zoo plans to distribute a request for proposal by Oct. 31 as a first step in replacing its Fort Worth, Texas, partner. Regian & Wilson said, in a statement, that its growth has made it difficult to continue servicing the pro bono account.
M Group Releases Lone Star Push
DALLAS–“Hitch your wagon to a Lone Star” is the theme of a public service campaign released last week. The effort is intended to increase volunteerism in the state of Texas. The television ad showing children building a wagon was created by M Group, a division of Austin, Texas-based GSD&M. The client is the Texas Commission on Volunteerism and Community Service.
Telecom Talks to Shops in Mid-America
CHICAGO–Birch Telecom is considering 11 agencies in Illinois, Missouri, Kansas and Texas for its $7-12 million account, according to Helen Thompson, director of corporate communications at the Kansas City, Mo., company. Birch was previously with Prairie Dog in Kansas City, but wants a larger shop to handle its creative and media accounts, Thompson said. Three finalists will be chosen to make presentations the week of Dec. 13, with a selection expected by Dec. 20.
Bronnercom Launches Neiman Site
BOSTON–Bronnercom’s Strategic Interactive Group has launched a revamped e-commerce site for Neiman Marcus ( The Boston group’s work features high-end visual technology designed to simulate the in-store experience of the upscale Dallas retailer for online customers. SIG is also fashioning an on- and offline marketing blitz to promote the venue.
Hill, Holliday Founder Dies at 67
BOSTON–George J. Hill III, chairman emeritus of Hill, Holliday, Connors, Cosmopulos, died on Friday at his home in Dedham, Mass., after a long battle with cancer. He was 67. The Harvard-educated copywriter retired in 1995 as chairman of the Boston-based agency he co-founded in 1968 with partners Alan Holliday, Jack Connors and Stavros Cosmopulos