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JWT Logs On $70 Mil. Dell Global Account
CHICAGO–Dell Computer Corp. in Austin, Texas, awarded its $70 million global branding account to J. Walter Thompson here. Dell officials declined to identify other contenders; sources said they were Goldberg Moser O’Neill, San Francisco, and Young & Rubicam, New York. Dell said GMO will continue to handle its $60 million U.S. product account.
Michelin Reviewing Goodrich Assignment
CHICAGO–Michelin North America in Akron, Ohio, is reviewing agencies for a project assignment for its B.F. Goodrich tire brand, sources said. The contenders are W.B. Doner & Co., Southfield, Mich., which handles the $10 million Goodrich national brand account;
D’Arcy Masius Benton & Bowles, St. Louis; and Rubin Postaer & Associates, Santa Monica, Calif., according to sources. Executives at the client and the agencies did not return calls seeking comment by press time.
Pella Picks Kragie/Newell
CHICAGO–Kragie/Newell in Des Moines, Iowa, was named retail agency for window marketer Pella Corp., Pella, Iowa. The shop succeeds Creswell, Munsell, Fultz & Zirbel, Cedar Rapids, Iowa, which continues as media agency of record. Young & Rubicam, New York, handles brand advertising on the $8-10 million account. Kragie/Newell will handle in-store, database and relationship marketing and promotions.
Burnett Considers Deals Beyond BBH
CHICAGO–Leo Burnett chairman Rick Fizdale said the agency’s approximately $50 million investment last week for up to a 49 percent stake in London’s Bartle Bogle Hegarty likely won’t be its last such deal. But Burnett won’t make any deal that compromises its corporate culture or its status as privately held, he said. The two agencies will “touch only in media,” Fizdale said, with Burnett providing media buying services for BBH where needed. Burnett gets revenues from a second agency brand without the management complications of having to run another agency network.
APL Building Chicago Creative Staff
CHICAGO–Ammirati Puris Lintas has begun lining up its Chicago creative team, to be led by co-creative director Tim Kane. Set to join APL in January as senior vice presidents and associate creative directors are Tim Delaney, formerly of Hal Riney & Partners/Heartland here, and Jim Newcombe, from W.B. Doner & Co. in Baltimore. Ken Markey, formerly at Euro RSCG Tatham here, joins as a vice president and senior writer.
Sharon Dershin, previously at Young & Rubicam in New York, was hired as a vice president and senior art director. Still to be named are a president of APL’s Chicago office and Kane’s partner as co-creative director. New York-based APL announced it would open a full-service Chicago office after winning creative duties on Ameritech’s $100 million account last summer.