Reebok Taps Bismarck for Global Media Review
NEW YORK–Reebok International has hired consultancy Bismarck Corp. in Dennis, Mass., to conduct a global media review for its $100 million-plus account. Agencies contacted include Ogilvy & Mather Worldwide, D’Arcy Masius Benton & Bowles and McCann-Erickson Worldwide, said sources. McCann will not participate due to a conflict with client Nike overseas. Executives at those agencies declined to comment. A Reebok representative confirmed that the sneaker maker had started its search for a new media buying agency nearly two months after splitting with Leo Burnett in Chicago. The review, which involves a ‘pretty short list’ of shops, according to the official, is being overseen by vice president of advertising Brenda Goodell. The representative was unaware Bismarck had been retained. Consultancy principal Bill Weilbacher could not be reached for comment. Burnett, which handled Reebok in the U.S. and overseas, has bought much of the media buying already for 1997.
Six Shops Pitch CancerCare Assignment
BOSTON–Six agencies are pitching the $1-2 million Dana-Farber/Partners CancerCare account. Contenders are Cronin & Co. in Glastonbury, Conn.; Duffy & Shanley in Providence, R.I.; Mullen in Wenham, Mass.; and Heater Advertising, Pagano Schenck & Kay and Wallwork Curry, all in Boston. This list will be narrowed in mid-July, with a final decision slated for later that month, said Rick Hooker, a managing partner at Pile and Co. in Boston, which is overseeing the review. There is no incumbent.
Weber Group Adds Andersen Executive
BOSTON–The Weber Group in Cambridge, Mass., last week named former Andersen Consulting executive, David Moon, senior vice president of technology and applications management. Moon will work to adapt technology to aid communications among the agency, its clients and its sister companies, which are owned by the Interpublic Group. Moon had been at Andersen for 15 years.
Epsilon Lands Database Marketing Jobs
BOSTON–Epsilon in Burlington, Mass., has added the National Geographic Society, Bank of America and Rodale Press to its client roster. The agency, a unit of American Express, is a direct response and database marketing specialist. For the National Geographic Society in Washington, D.C., Epsilon will build a database of U.S. and Canadian customers. Additionally, the company will consolidate a database for the society’s magazine, book, electronic and educational travel areas. Epsilon won the Emmaus, Pa.-based Rodale Press assignment after conducting a three-month needs assessment of its data infrastructure.
Franklin Pierce College Taps N.H. Shop
BOSTON–Filias Advertising in Portsmouth, N.H., has been tapped to handle advertising duties for Franklin Pierce College’s Division of Graduate and Professional Studies in Nashua, N.H. A print campaign has been fashioned using the tagline, ‘Live and learn.’
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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