Hotels.com Creative Review Is Underway

Incumbent is Y&R in Chicago

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Travel accommodations website Hotels.com is reviewing its creative advertising account.

The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on the review, or whether the agency would defend.

The search is understood to be well underway, with requests for information due back from participating agencies in coming days. A full list of contenders could not be immediately determined.

Hotels.com, based in Dallas, Texas, spent $39 million across media in 2012, with about $30 million of that amount going to television, per Kantar estimates.

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