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Slingshot has been awarded the interactive marketing account of Wyndham International.
Dotglu, the interactive arm of Wyndham’s general-market agency, Kirshenbaum Bond & Partners in New York, previously handled all interactive work for the hotelier. Dotglu will still perform online strategic planning, but day-to-day creative and media duties have shifted to Slingshot, confirmed client vice president of marketing Craig Cunningham.
There was no review. Billings are estimated at $1-2 million, Cunningham said.
With the goal of better integrating its traditional and online communications, the Dallas client wanted an interactive partner closer to its marketing team, said client vice president of e-commerce Mike Wylie.
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