Hotel Courts 'Go Generation' With PMH Ads

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Radisson Hotels & Re-sorts positions itself as “the genuine choice of the Go Generation” in a $5 million print campaign from Peterson Milla Hooks.

The summer’s target is couples who need an escape, while a fall campaign will go after business travelers and likely key on technology. Both offer solutions to a time-crunched consumer.

“We’re tapping into something that’s out there and making it ours,” said Deanne Paschke, director of brand management. “We’re not overstating what we’re doing.”

Ads from Peterson Milla Hooks, Minneapolis, break in USA Today on May 24, as well as in-flight magazines and Sunday newspapers.





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