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Ask the New York Fire Depart ment. Approximately 1,200 people can fit safely into the Imperial Ballroom of the Sheraton Hotel. About half that number attended a panel discussion on interactive television at Jupiter Communications’ recent online advertising forum. That’s enough of a crowd to indicate the subject is getting hot, but no so warm as to worry the hook-and-ladder crowd.

If there was a general consensus, it was that interactive TV was probably a couple of years away from being a big deal in the U.S.

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