Hot Springs Moves in Little Rock

Tourism powerhouse Cranford Johnson Robinson Woods has added the $4-5 million Hot Springs Convention & Visitors Bureau account to its ledger.

CJRW won the account following a scheduled review, in which it defeated incumbent Heathcott Associates of Little Rock, Ark.

“Hot Springs is Arkansas’ number one tourism destination,” said CJRW chairman Shelby Woods. “We had previously tried to earn that business and were unsuccessful. It’s something we’ve always wanted to do.”

This time, he said, “they had an opinion about the direction they wanted the city to go and we shared that opinion.”

Shelby Woods’ brother, Wayne Woods, heads a 15-member department within the agency that specializes in tourism work. With Hot Springs included in the mix, the division now accounts for one-third of the billings at the Little Rock agency.

The three-year Hot Springs contract bills $1.5 million annually.

New advertising from CJRW will break July 1.

Among the attractions the agency will promote are the new Garvan Woodland Gardens, which will open this summer, and a water park that opened last year.