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A little agency named Chili Pepper is making a big name for itself in the dot.com world.
The 2-year-old Boston shop has launched local startups Streamline.com and Essential.com, and recently was named the first agency of record for SoftLock.com.
“It was really important for us to select a firm that has that kind of [dot.com] experience,” said Leila Dillon, marketing director at the Maynard, Mass., client.
The 17-person agency bested shops more than twice its size, including finalist Partners
& Simons, Boston.
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