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Sometimes it seems you can gauge an ad’s effect iveness by the likelihood of it being rejected.
Just ask Parker Madison Marketing. The small Phoenix design firm created a weird-looking Yellow Pages ad that is credited with increasing call volume to its client by 35 percent.
The phone-book publisher, Qwest Dex, had no objection to the ad in 2001 or this year, but it’s already barring the same work from appearing next year.
At first glance, the three-quarter-page ad for Chas Roberts Air Conditioning looks like a printer screwup.
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