Hosts Recommend How to Live in Tokyo, Paris or L.A. in Airbnb's New Destination Marketing Spots

Campaign targets families

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Today, Airbnb is rolling out its first destination marketing with spots focused on Tokyo, Paris and Los Angeles. Within the next iteration of its "Live There" campaign, from TBWA\Chiat\Day, the company is showcasing how families use Airbnb as the company's new focal point, according to Airbnb CMO Jonathan Mildenhall. 

"Airbnb has historically been a millennial traveler proposition, but with this campaign we're leaning into families," said Mildenhall. "There has not been a great many brands that have been able to straddle that delicate balance between a cool, millennial mindset and a more conservative family mindset.

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