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BOSTON Duffy & Shanley this week will break its first work for Beverly Hospital since winning the account in October.
The campaign, consisting of broadcast, print, direct mail and online executions, is essentially the same creative presented by the Providence, R.I., agency during last year’s pitch. Work focuses on “touch points,” events in various people’s lives that brought them to the Beverly, Mass., medical center for care.
Two 30-second TV spots feature hospital patients and staff; one execution focuses on the facility’s overall quality and range of services, the other on its cardiac care.
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