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ATLANTA Previous experience with the Ritz Carlton Hotels helped secure Cole Henderson Drake its latest account win, the agency said.
CHD has won the Rockdale Hospital & Health System following a review.
The Conyers, Ga., community hospital chose the independent Atlanta agency over three undisclosed local shops. Incumbent Infinity, also in Atlanta, did not participate in the review, sources said.
The key to the pitch was responsiveness,” said Michael Palma, agency director of marketing and new business development.
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