Hospital Selects Cole Henderson Drake

ATLANTA Previous experience with the Ritz Carlton Hotels helped secure Cole Henderson Drake its latest account win, the agency said.

CHD has won the Rockdale Hospital & Health System following a review.

The Conyers, Ga., community hospital chose the independent Atlanta agency over three undisclosed local shops. Incumbent Infinity, also in Atlanta, did not participate in the review, sources said.

The key to the pitch was responsiveness,” said Michael Palma, agency director of marketing and new business development. “Their whole mantra was listen, respond and execute.”

Annual billings are estimated at $1 million. Advertising media will include print, outdoor and possibly television to air on local cable stations.

The agency, which has been struggling for two years, has added five new accounts this year, its largest growth spurt since 1999, according to Palma. These include Nascar.com, Velocity Sports Performance, Mauna Lani Bay Resort and Rooms To Go.

“The busier you are, the better you get.” said Palma. “I wouldn’t say we’ve made our year, but we’ve certainly called off the dogs.”