Horse Sense: Mike's Tells Tall Tales

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NEW YORK The first work from We Are Gigantic for Mike’s Hard Lemonade attempts to pump up the drink’s testosterone level.

In “Ryan,” one of the Internet spots, a woman talks about how amazing her boyfriend is. The boyfriend, she relates in tones of awe, is buying a horse
because he is sick of borrowing one when he plays polo. The guy grins and nods knowingly, signaling that he actually won’t buy a horse at any point in the near future.

“[Mike’s]




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