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F2GS figures that the way to teach teenagers about AIDS prevention is by convincing them to practice safe sex. And to get across the message about safe sex, the Seattle agency mixes in a little humor in a new pro bono campaign for the Northwest AIDS Foundation.
The agency developed what it calls the “Horn away” campaign, a series of print, outdoor and broadcast spots featuring the “Anti-horny patch.”
After scenes of teens daydreaming about sex, the sign-off message says: “Don’t be fooled by gimmicks .
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