Horizon Media Recruits Top Media Executive

Horizon Media here has hired veteran local adman Jerry Klein as its first senior vice president, director of marketing and new business. Klein, 57, joins the shop after six years at Carat and its predecessor, ICG, where he was director of business development.

Klein was also an account director at Carat, working on such accounts as EchoStar and Fantastic Sam’s.

Horizon has been on a hot streak, adding Stuart Anderson’s Black Angus restaurants, videogame maker Ubi Soft Entertainment and Web-hosting company Hostpro, among other accounts, within the past six months. Those clients total well over $20 million in new business for the media agency. Horizon’s Southern California outpost now claims annual billings of about $120 million.

“Jerry knows how to service clients; so not only does he generate us leads and nurture prospects, but he stays involved to ensure clients are being serviced properly,” said Zach Rosenberg, executive vice president, general manager for Horizon here.

Bill Koenigsberg, president and CEO of the New York-based media independent, added, “As part of our broad business plan, we are looking for high-profile, top-level talent that can complement Zach with the growth of that office.

“Jerry’s hiring is another example of the investments we are making to compete with the major agency spinoffs and the other branded [media] independents,” added Koenigsberg.

Klein was a principal at Klein LaBrucherie, a small independent Los Angeles agency, during the 1980s. Before that, he spent more than a dozen years on the media sales side, working in sales management positions for Metromedia Radio here and ABC Television in L.A. and San Francisco.

“I was really attracted to the entrepreneurial atmosphere of Horizon,” said Klein, who starts at his new agency today. “They’ve recently been building business on their own, and they really want to step it up. I’m here to help them do that.”