Horizon Media Hires Consumer Insights Chief

NEW YORK Horizon Media has appointed Sheri Roder to the new position of svp, consumer insights director.

Roder, 47, will concentrate on providing clients with an understanding of how consumers approach and interact with their brands and categories.

Based in New York, she joins from Saatchi & Saatchi Consumer Healthcare, a healthcare marketing firm that is under the Publicis Healthcare Communications Group, where she held the position of svp, strategic planner.

“Sheri will become an extension of Horizon’s brand teams charged with helping to deliver the full array of proprietary research tools to drive consumer centric marketing and media solutions for our clients,” said Bill Koenigsberg, Horizon CEO.

Roder reports to Gabrielle Magnani, evp marketing and brand management.

Roder’s 20-year career in strategic planning spans both the agency and client-side posts. Her previous experience includes J. Walter Thompson, Gotham, Angotti/Thomas/Hedge, Guinness/Diageo and Pepsi, among others.