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NEW YORK Independent Horizon Media has been awarded planning and buying duties for the Sands Casino Resort in Bethlehem, Pa., following a review.
In addition to handling traditional media chores, Horizon will advise the client on various marketing-related issues leading up to the venue’s launch in May.
Estimated annual ad spending on the account is $5-10 million, per sources.
Horizon has previously handled several other casino assignments, including Foxwoods Resort in Connecticut. The shop also handles media for Seminole Gaming in Florida.
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