Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bob Hope makes a rare cameo in a TV commercial from Campbell Mithun Esty, Minneapolis, backing the “Big Kmart” store concept introduced in April.
The 94-year-old comic anchors a spot in which all the Troy, Mich.-based retailer’s celebrity spokespeople and endorsers parade through a small town to herald the arrival of the new Big Kmart, an expanded version of the regular store.
The 60-second spot broke Oct. 26 in 20 markets where the new stores are located.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in