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GSD&M Provides Comic Relief in $10 Mil. Print, TV Campaign
DALLAS–You don’t want to feel stupid, do you?
Hoovers Inc. doesn’t want you to either, which is why the publisher of the Hoovers Online financial information service has launched a $10 million advertising campaign showing the tragic consequences of appearing uninformed.
Three print ads produced by GSD&M of Austin, Texas, depict businessmen whose heads have been replaced with cartoon monkeys, clowns and terrified deer, victims of their own sad lack of business information.
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