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There’s nothing wrong with a healthy obsession with cleanliness. But when you make a spot that’s based on the premise of giving “clean freaks” the ultimate prize, a new Hoover vacuum, you might expect some real extremes and, of course, some freakiness. We get none of it in this spot, one of the first for the brand by The Martin Agency. It shows how hard “clean freaks” have it by contrasting the behavior of the Oscars and Felixes among us.

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