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BOSTON Interpublic Group’s The Martin Agency has won the ad account of the iconic Hoover vacuum brand following a review, the shop said. Martin’s Ingenuity Media will handle the buying and planning portion of the business.
The assignment includes strategic planning and creative development in both online and offline media. Work breaks in the fourth quarter.
“The Martin Agency and Ingenuity Media proved to be the right fit for the newly refined Hoover brand,” stated Carolyn Resar, vp, marketing at client TTI Floor Care North America, in a statement.
John Adams, chairman and CEO of the shop in Richmond, Va.,
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