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Indiana natives and outsiders are being asked to “arrive curious” when visiting the state’s capital as part of a new campaign from Young & Laramore for the Indianapolis Cultural Tourism initiative.
Print ads break this week in local newspapers and periodicals that include The Indianapolis Star, Indianapolis Woman and The Indianapolis Recorder. Y&R uses clues in copy to pique interest in the city’s cultural attractions.
“The best places to sit tour,” reads copy in one print ad.
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