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HookMedia last week took a first step toward becoming a force nationwide, opening an outpost in Atlanta.
“We looked at large corporations and what they were spending in terms of media buys and the Internet, and mapped where the mid-sized agencies are located,” said HookMedia founder and president Don Epperson of the shop’s decision to open its second office in Atlanta.
HookMedia specializes in online media planning, placement, tracking and reporting.
Formed in 1998, the company attracted $15 million in venture funding last March.
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