Hook Media Gets Serious About the Southeast

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Hook Media has accelerated its march into the Southeast.

The Boston-based digital media management and data analysis company has hired Mary Ellen Barto as managing principal and Caroline Ernst as principal at its recently opened Atlanta office.

“Our plan was to throw up a big billboard, get some buzz and set up vendor relationships,” said Dan Epperson, Hook Media’s founder and president. “Before we go to market in a big way, we want the systems and talent in place.”

Founded in 1998, the company specializes in interactive media planning, placement, tracking, reporting and optimization for clients that include BlueCross/Blue Shield of Massachusetts and New York’s PriceWaterhouseCoopers.

Hook plans to use Atlanta as a pathway into the client-rich, yet still under-served Southeast market.

“[Barto and Ernst] form a powerful team with years of experience in client service, organizational development and interactive media,” said Epperson.

Barto, a 13-year Ogilvy & Mather veteran, headed media services at that...











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