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Do pet fish have to dress up like pirates, witches or ghosts to get treats? According to a new ad by Gianettino & Meredith for aquarium- and petproduct maker Wardley Corp., that’s just a fish tale.
The print execution, which begins Wardley’s first campaign created by the Short Hills, N.J., shop, is slated to break in September magazines. It features a trio of cartoon fish dressed up in Halloween guises and begging for food. Above them, copy indicates the choice for fish food is “crystal clear.”
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