Off The Hook

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It was quiet—too quiet—at CIA USA’s Chicago office last Tuesday when a flip of a switch directed the media shop’s phone lines to the offices of Monsanto several blocks away.

A glitch in a T-1 line was the cause of the trouble, said Jim Surmanek, the Chicago media shop’s director of new business development.

“Our phones were down all day. It really disrupted business,” he said. Some employees missed lunch engagements because callers could not get through.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in