Hood to Head B/G's Tenn. Office

Biggs/Gilmore Communications tapped retailer Karen Hood to run it’s new office in Knoxville, Tenn.
The Kalamazoo, Mich., agency opened the Knoxville office earlier this year to handle its expanding relationship with longtime client Sea Ray Boats.
Hood comes to the agency from Proffitt’s, a division of Saks Fifth Avenue, where she was special events director. In addition to overseeing the shop’s Sea Ray business, she is charged with pursuing new accounts.
Previously, the agency’s primary responsibility was the boat manufacturer’s Web site, although Sea Ray has assigned the shop project work for more than a decade.