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BOSTON Psynchronous Communications has unveiled its first work for Honey Dew Donuts since adding the chain to its client roster several weeks ago.
A TV spot, radio ads, outdoor executions, in-store materials and a new Web site are part of the push from the independent shop in Woburn, Mass.
The client has spent about $2-3 million annually on ads in recent years, per Nielsen Monitor-Plus. Primedia in Warwick, R.I., handles buying chores.
Honey Dew looks for its latest campaign to help grow market share in New England in the face of category competition that includes locally-based national powerhouse Dunkin’ Donuts, among others.
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