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The Honey Baked Ham Co. of Ohio has contacted seven agencies for its $8-10 million advertising account, a client official confirmed.
The review follows Honey Baked Ham’s split with Carmichael Lynch Minneapolis, which was by “mu tual agree ment,” said Jamie Harding, the Cin cinnati-based company’s manager of brand communications.
Proposals for the work are due back by the end of April. A cut to three or four finalists will be made in May, and a decision is expected in June, Harding said.
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