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LOS ANGELES American Honda Motors breaks its first Hispanic work for the Ridgeline pickup truck tomorrow, the automaker confirmed.
Created by Honda’s Hispanic shop, La Agencia de Orci & Asociados, Los Angeles, the 30-second “Kingdom” spot shows the Ridgeline trekking through the rugged terrain of Death Valley in California, finally ascending to a peak. The driver walks to the back of the truck and shows off its in-bed trunk. Voiceover copy declares, “Your kingdom. Your throne.”
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